Is My Business Ready for Brand Photos?
When considering brand photography for your business, you might wonder, Is my business ready for brand photos? The answer depends on a few factor, all dependent on your commitment to your brand’s growth and visibility. Let’s see if you’re ready for this next step!
Are you ready to stand out?
First, ask yourself if you’re serious about standing out in your industry online. One of the reasons for professional brand photos is to elevate your presence. While this will bring growth to your business, (think sales, social media, etc.), you’ll need to make sure that you’re ready for that! The photos will also help you connect with your audience on a deeper level, forming lasting relationships. If you find yourself using the same outdated photos over and over, or worse, not posting at all because you lack fresh images, this is a clear sign that your business could benefit from new brand photography.
Do you know who you are?
Next, do you have a clear understanding of who you are and why you do what you do? Brand photos should authentically represent your mission and values. Can you easily describe what sets you apart from your competition? Danielle from Wild Comfort started her brand when she was nearing burnout from her job in the medical field. Her first soap was named “Solace”, is still a best-seller, and that exact word has been a corner stone for her entire brand. Having a good understanding of your unique identity will ensure that your brand photo process is successful in capturing the real you. That, in turn, results in your photos highlighting that to your potential clients.
Is your brand ready?
Consistency is also key. Does your brand have a cohesive look, feel, and tone that will be recognizable in photos? If yes, then professional brand images can enhance that identity. If your branding is still versatile, it would be good to nail it down to a very consistent look first. Also, do you know who your ideal customer is and how to best relate to them? Brand photos should visually communicate in a way that resonates with your audience. Wild Comfort has done that with focusing on simplicity. Each brand is different, and our pre-shoot workflow ensures that the final results of your brand shoot garners the result that your business needs.
Are YOU ready?
Beyond visuals, ask yourself if your business is stable enough for a brand shoot. Can you afford it, and will it benefit your growth? Your willingness to invest in yourself is going to be an indicator as to how ready you are for this next step. In addition to this, are you ready to invest time using the photos on social media and your website? Because if you’re not using the photos, the results will be lacking. We’ve recently added planned social media posts with captions and hashtags as an included offering, to set you up for success.
Let’s do this!!!
If you feel confident in the quality and value of your business, then the answer to Is my business ready for brand photos? is likely a resounding yes!
Contact us today to start planning your brand shoot!
Other blog posts to help you on your BRANDING JOURNEY:
- Your Brand Shoot Mood Board Process
- How to Choose what Colours to Wear for your Headshots
- 13 Must Have Custom Stock Images to Capture at your Brand Shoot
- How Much does Brand Photography Cost and Why?
